Mindbuddy
A digital training companion empowering young athletes.
Branding
UI/UX
Design System
About
MindBuddy aims to make mental training a natural part of young athletes' daily routines. Our task was to create a design and system that appeals to ambitious athletes aged 13-19.
We started with a brand sprint, defining vision, mission, and values to shape a cohesive visual identity. Inspired by sports elements like field lines and movement, we developed a dynamic design system with a refined logo, typography, color palette, and graphical elements.
The result? A modernized app with structured content, clear hierarchy, and interactive components like custom-designed cards and carousels, balancing playfulness and professionalism. A supportive tone of voice reinforces the experience.
User testing confirmed that the new design resonates with young athletes, making mental training more engaging. MindBuddy now has a more solid foundation — empowering young athletes to train their minds as seriously as their bodies.
We started with a brand sprint, defining vision, mission, and values to shape a cohesive visual identity. Inspired by sports elements like field lines and movement, we developed a dynamic design system with a refined logo, typography, color palette, and graphical elements.
The result? A modernized app with structured content, clear hierarchy, and interactive components like custom-designed cards and carousels, balancing playfulness and professionalism. A supportive tone of voice reinforces the experience.
User testing confirmed that the new design resonates with young athletes, making mental training more engaging. MindBuddy now has a more solid foundation — empowering young athletes to train their minds as seriously as their bodies.
PARTNER
Mindbuddy AS
PROJECT DURATION
March - June 2023
CREDITS
Oda C. Rosenkilde · Nora E. Haugen
MY ROLE
Team partner · Design sprint · Graphic design · Interaction design · Presentation
By blending playfulness and professionalism, the new design enhances usability, structure, and motivation. Inspired by sports elements like field lines and movement, we developed a dynamic visual language, including a refined logo, typography, color palette, and graphical elements.
The result is an intuitive and motivating app experience, supported by a tone of voice that feels like a trusted training companion. User testing confirmed that the new design makes mental training feel more relevant and engaging.
The result is an intuitive and motivating app experience, supported by a tone of voice that feels like a trusted training companion. User testing confirmed that the new design makes mental training feel more relevant and engaging.
Designinterventions in
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Oda C. Rosenkilde
Interaction Design
Service Design
Web Design
Brand Design
System Oriented Design
Strategic Design
Linkedin
rosenkilde.design@gmail.com